|Kanye west at the levin fashion show,paris|
To most music lovers; “music is life” and to most fashionistas n fashionistos “fashion is like a breath of life” .Whatever your own opinion about either of them ,There is no doubt that both of them play an important role in daily living .In my own opinion,both of them merged well together is “LIFE”!
The logic I’m using here is this: You can have “garri” alone and it will taste good but it will probably taste better if taken with “groundnut” right???(crazy logic I know…lol!) What more can I say….that’s the way I see the fusion of the music and fashion industry …Independently each of them is dynamic but when fused together, there is no denying the eclectic combination n excitement it brings to its fans. Personally I think both industries are kinda dependent on each other , as most musicians tend to lean into the fashion industry (needing help of stylists , creating their own fashion labels n more ) And fashion designers use musicians to promote their labels .Nowadays some fashion shows are even mixed with musical performances to make it more entertaining.
The two industries are closely related and the interesting aspect of their fusion is that it cuts across people of diverse backgrounds ,ages ,personalities e.t.c thereby giving both industries more fans, customers ,sponsors e.t.c..Most times , I’ve noticed that the fusion of music and fashion influences on a youth helps in building that youth’s personality and that’s why most youths like to dress up like their fave music idol coz they feel like they can relate to that particular musician’s style. As a musician its really important to have a fashion sense , style personality (or “P” for persona as Naeto C says..lol).Because it’s not the music alone that sells but the image or persona that’s portrayed to the fans (especially the youths) Hence , this is where “style” comes in. Imagine if Diddy ,Jay-Z e.t.c came out lookin too much like a plain jack …Don’t think they would hav that much fans despite their musical talent..#justsayin a musician’s style helps promote his/her music.. Musicians like Beyonce , Rihanna ,Diddy ,kanye West ,Pharrel …e.t.c are appreciated not for their music alone but also for their sense of style which is why most times , designers use them to promote their labels/brands like louis vuitton ,Nike for Kanye West ,Thiery Mugler designin costumes for Beyonce e.t.c.
Noticeably , the music n fashion fusion comes to play during events like Grammy’s ,Vma’s e.t.c..As you see designers associating themselves with musicians whom they love their style n designing what they wear to such events and the musicians in turn promoting such designer by wearing such outfit …Fashion designers sometimes associate themselves with the particular music scene that they appreciate or admire..So, sometimes music is the passion area that labels , brands use to build their credibility among youth audiences..And sometimes that’s what probably inspires a new season collection!
The merging of the music n fashion industry helps a lot in the improvement of both industries and in general makes the entertainment industry feel really vibrant to its ardent fans .And I know a lot of us “entertainment buffs” hope to see a lot more of this fusion in our naija entertainment scene so it can bring in a lot of energy to the scene n make it more fun especially for our fashion industry which is really blowing up right now…… I’m hoping the merge will feel as good as eating garri n groundnut